Cookie Policy

7. Third-party cookies

In order to offer, improve, promote and ensure the quality of our services, we may work with third party services. Some of them are: 

Statistical & Analytical Cookies

These cookies collect information about the use of the website, such as which pages users visit and how much time they spend on them.

• Google Analytics (_ga, _gid, _gat, collect). Google Analytics collects information such as the length of time spent on the page, the pages you visit, and the type of device you use. This data helps us improve the user experience and the performance of our website.
  Google Analytics uses cookies to collect this information. You can manage your options regarding Google Analytics as follows:

-Through our website’s cookie settings: You can accept or decline the use of analytical cookies through the cookie consent banner that appears when you enter the site.

-Through your browser settings: Most browsers allow you to delete or block cookies through their settings.

-Google provides a browser add-on that allows you to opt-out of being tracked by Google Analytics. You can find it here: https://tools.google.com/dlpage/gaoptout.

For more information about Google’s privacy policy and how Google Analytics processes data, please visit the following link: Google Privacy Policy.

• Snowplow (_sp_id, snowplowOutQueue_)** – Monitors user behaviour on the website. Snowplow Privacy Policy

Advertising & Remarketing Cookies

These cookies are used to serve targeted ads to visitors, as well as for remarketing.

• Facebook (_fbc, _fbp, actppresence) – Allows visitors to be tracked for Facebook ads.
• Google Ads (_gcl_au) – Tracks conversions and ad interactions.
• Yotpo (yotpo_pixel) – Collects data for product reviews and marketing. Yotpo Privacy Policy

Security Cookies & Anti-SPAM

These cookies are used to protect the site and users from malicious attacks.

• Wordfence (wf_loginalerted_, wfwaf-authcookie-) – Provides security protection and attack detection. Wordfence Privacy Policy
• WP Armour / Honeypot (pys_advanced_form_data, pys_start_session) – Protects contact forms from spam.

Functionality cookies

These cookies are used for the proper functioning of the site and its services.

• Elementor (elementor, e_kit-elements-defaults) – Used to maintain the structure of pages.
• WooCommerce (woocommerce_cart_hash, wp_woocommerce_session_*) – Manages shopping cart and transactions.
• Viva Wallet (enforce_policy) – Used for secure payment processing. Viva Wallet Privacy Policy

Newsletter & Communication Cookies

These cookies help to collect emails and communicate with users.

• Mailerlite (_mctk, mailerlite_webform) – Used to collect subscribers and send newsletters. Mailerlite Privacy Policy
• Contact Form 7 (_cf7, WP Armour, Honeypot)* – Manages contact forms and prevents spam.

PayPal

We use PayPal as our payment provider for secure transaction processing. PayPal may store cookies to identify users, prevent fraudulent activity and manage payments. These cookies are considered functional as they are necessary to complete transactions.

Cookies that PayPal may use:

• enforce_policy – Manages the usage and security policy.
• ts_c, tsrce – Used for fraud prevention and secure payment processing.
• paypal-payment-token – Maintains payment information during a transaction.
  For more information, you can read PayPal’s Privacy Policy.

YouTube (Google LLC)

We use YouTube to embed videos on our website. YouTube may store cookies to analyze user interaction with videos, improve user experience and personalize content recommendations.

Cookies category: Statistics & Advertising.

YouTube may use cookies:

• YSC – Tracks video views in a session.
• VISITOR_INFO1_LIVE – Tries to estimate the user’s bandwidth.
• PREF – Stores user preferences for Google services.
• CONSENT – Stores acceptance of terms of use and cookies.

YouTube Privacy Policy

Use of Meta Pixel

1. Introduction

Our website uses cookies and similar technologies to improve your experience, analyze traffic and show you targeted ads. As part of this, we use Meta Pixel, a tool that allows us to better understand how you interact with our site and optimize our Facebook and Instagram ads.

2. What is Meta Pixel and how does it work?

Meta Pixel is a code embedded in our website that allows us to collect data about the actions you take, such as:

• Page views
• Clicking on buttons
• Adding products to cart
• Completing a purchase or subscribing to services

This information is sent to Meta (Facebook) and helps us:

• Measure the performance of our ads.
• To create custom audiences (Custom Audiences) for targeted advertising.
• Improve the overall user experience.

3. What data do we collect through Meta Pixel?

When you visit our website, the Meta Pixel may collect and send the following data to Meta (Facebook):

• Technical Information: IP address, device type, operating system, browser.
• Browsing data: which pages you visited, what actions you took (e.g. click, add to cart, purchase).
• Hashed data: if you have consented, we may use hashed data (e.g. email or phone number) to better match your Facebook account.

4. Legal basis for data processing

The use of Meta Pixel is based on:

• Your consent (Article 6(1)(a) GDPR), which you can give or withdraw via our cookie banner.
• In our legitimate interest (Article 6(1)(f) GDPR) to improve our marketing campaigns, if you have given your consent to the use of marketing cookies.

5. Right to manage and withdraw consent Cookies

If you withdraw your consent, tracking will stop, but cookies from third party services (such as Facebook and Google) may remain in your browser. You can manually delete these cookies through your browser settings.

You can manage your Meta Pixel preferences at any time:

• Via the cookie banner on our website, where you can accept or reject cookies.
• Manage Facebook ad preferences: https://www.facebook.com/settings/ads
• Setting your browser to reject third party cookies
  Most browsers allow users to block third-party cookies through their settings. Below are instructions for the most popular browsers:
  

  Google Chrome

  1. Open Chrome and click on the three-dot menu in the top-right corner.
  2. Select Settings.
  3. Navigate to Privacy and security > Cookies and other site data.
  4. Under General settings, select Block third-party cookies or Block third-party cookies in Incognito mode.

  Mozilla Firefox

  1. Open Firefox and click on the menu button (three horizontal lines) in the top-right corner.
  2. Select Settings.
  3. Go to Privacy & Security.
  4. Under Enhanced Tracking Protection, choose Strict to block most third-party cookies or Custom to manually block cookies.

  Microsoft Edge

  1. Open Edge and click on the three-dot menu in the top-right corner.
  2. Select Settings.
  3. Navigate to Cookies and site permissions > Manage and delete cookies and site data.
  4. Toggle Block third-party cookies to enable it.

  Apple Safari (Mac & iOS)

  1. Open Safari and go to Safari > Settings (Preferences).
  2. Click on the Privacy tab.
  3. Check the box for Prevent cross-site tracking to block most third-party cookies.
  4. Optionally, select Block all cookies, but note this may cause issues with some websites.

Rejecting third-party cookies may affect the functionality of certain websites, such as automatic login or the display of personalised advertisements.

6. Data transfer outside the EU

Meta (Facebook) may process data on servers located outside the European Economic Area (EEA), including the United States. Transfers are made in accordance with Standard Contractual Clauses (SCCs) approved by the European Commission to ensure that your data is protected.

7. More information

For more information about how Meta (Facebook) processes your data, you can visit the Meta Privacy Policy.

If you have questions about how Meta Pixel uses your data, you can contact us at info@nymphaea.gr.